Blogdigger Media search for timberland boots
Blogdigger Media search for timberland boots

Season 21 Ep 15: Standing, No Cutsies, Betsy's Big Show
Croncast - 2009-02-23.mp3
Show: #515
Length: 27:41
Size: 25.4 mb
Format: mp3

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Hope everyone had a great weekend
This show we get down with our lapses in mondey diet
Fiscal responsibility never sounded so bad
Like, "never yell at the pit boss," for instance

MENS TIMBERLAND PIT BOSS STEEL TOE WORK BOOT SIZE 15 M Current bid: $69.99 on eBay MENS TIMBERLAND PIT BOSS STEEL TOE WORK BOOT SIZE 11 M Current bid: $69.99 on eBay See all 37 pit boss items on eBay.

Tags: pit boss comedy shrine no cutsies fiscal responsibility
re-inventing timberland
The Timberland Boot Company isn't a new story, it's been around for a few years, but it's a good example of a sub-brand launch aimed at bringing some coolness to the parent brand. The focus of TBC is on the craft and workmanship of the company that goes back to its roots in the 1950s. The brand is available in the US after first being launched in Japan and the the UK.

The brand DNA of craft and tradition from the 50s is displayed in its products, the London store, an old banana warehouse, really does a fantastic job of adding some layer and texture to the brand story.

Clearly, this is all about patina, which Russell explained in a recent post.

It shows there's something about live spaces that can provide a rich emotional context for the brand in the way that neither advertising, product or the website can do on its own.

The store was designed by Checkland Kindleysides who have done a ton of work for Levi's and are no strangers to telling brand stories.



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Why Can’t Every Product be Sustainable?

If you go to the mass retailers today, it’s likely that you’re going to pay more for sustainably designed, developed, manufactured and shipped products. In some cases, like my Timberland boots, the products will be superior in all ways that matter and the sustainable attributes will be an added-value. But in most cases the product will either be harder to find, quicker to wear-out or less aesthetically pleasing than the less-sustainable competition.

It’s tempting to point out the many examples beyond my Timberlands which are sustainable without the sacrifice or the bloated price tag. Sure, they exist but they are the minority–a miniscule struggling minority. If we all start to question why, we can shift every product manufactured towards a more sustainable approach. Every product.

To turn the giant sloppy behemoth of mass consumerism and adjust the focus on proliferation of variation which has swallowed over every category, we have to do things differently than the niche green crowd. Specifically, we have to embrace consumer demand and submit to the retail reality that desire is what drives purchases—not fear and intimidation of repercussions. We also have to take off the hemp robe and cornstarch g&l lapel pin batch and commit to the belief that sustainable products don’t make you unique. Just like the planet, they are for everyone. Lastly we have got to stop allowing and making excuses. The technology is here, the information is available and there is no reason to have to give up anything to be more sustainable. The fact is that good design and teamwork can create products that do it all and still make money. Forget all the talk about compromise because they are excuses for laziness or greed.

So I ask the question why? Why can’t we make this shift—in our lives, in our workplace, in everything that we do. Why can’t every product be sustainable?

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